The word “design” comes from the latin word “designare” that means “to designate”, “to mark”, in other words, to destine or assign something for some specific target.

Designing is a process which target is the resolution of different problems caused by multiple needs. For designing to exist it needs to be a reason for us to translate a purpose to a product or message that has its own style, identity, persuasion power and, informative, technological, productive and innovation aspects.

Graphic design can be found in different areas like; marketing (which implies the creation of graphic and audio-visual adds to sell products) editorial designing (magazines and books) cooperative identity design (logo) multimedia design and web design (or internet based designing) container/packaging design (container creation for commerce) typographic design (writing design) signing design, and others.